Visual system
Provider-neutral prompts before paid generation.
The engine creates a visual direction, prompt pack, negative references, and quality gates before routing anything to image or video providers.
Mood
trustworthy neutrals with one strong action color
Stored in the structured visual_directions table and ready for provider routing.
Prompt pack
Generation-ready prompts
- Premium B2B utility, not generic AI SaaS gloss.
- Use real workflow artifacts: utility bills, audit notes, checklists, deadline calendars, and gap scorecards.
- Every visual should make the before/after obvious in under three seconds.
- Mobile-first composition with large labels and low clutter.
- Show messy utility bills, scattered audit notes, and deadline risk transforming into a clear 48-hour compliance gap scan. Avoid generic stock imagery.
- Anchor visuals around the promise: Find building document gaps before the reporting deadline
- Show the offer as a concrete artifact: 48-Hour Compliance Gap Scan Checklist.
- No fake smiling stock-office people as the main visual.
- No vague robot brains, circuit boards, or generic AI sparkles.
- No competitor creative imitation or trademark confusion.
- No unsupported compliance guarantee language.
- trustworthy neutrals with one strong action color
- Use one action color only for CTA, score highlights, and deadline markers.
- Avoid rainbow gradients unless the category demands it.
- Large, readable headline type.
- Short labels on cards and score panels.
- Avoid tiny dashboard text in ad creative.
- Visual communicates the buyer pain without reading body copy.
- Offer artifact is visible.
- CTA or next step is obvious.
- No generic AI visuals.
- No copied competitor creative expression.